Article · ~12 min read
How Big Can This Get? A Founder's Guide to Market Sizing
Petar Dimov · 22nd Century Frontier Free Intermediate
A founder-facing guide that ties market sizing to the question investors are really asking, and warns against describing only your first segment without the expansion logic. It helps you frame a small starting market as the front of a larger story. Concrete on what to actually show and how far out to project.
- Investors want the expansion path, not just your first customer segment.
- Explain the conditions that will make the market grow over time.
- Size for a few years out, grounded in assumptions you can defend.
