Essay
How do I get my first few customers?
Jason Cohen · A Smart Bear Free Beginner
This is a practical, tactical follow up to the ICP essays above: once you have named your narrow slice, here is how you actually find and reach the first handful of people in it. It closes the loop between defining an ICP on paper and doing the legwork to meet real members of that segment.
- Go directly to where your narrow segment already gathers, online or offline
- A precise ICP makes cold outreach far more effective because the message can be specific
- Early customers found this way become your best source for referrals into the same segment
