Article

How to Conduct Win-Loss Interviews

Klue · klue.com Free Beginner

A step-by-step guide to interviewing buyers who chose you or a rival, which is where the most honest competitive intelligence comes from.

  • Interview buyers within weeks of the decision.
  • Ask who else they looked at and why they chose.
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The question it answers

  1. How do I research my competitors properly?

Read with it

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  3. Meta's public search of every ad currently running on Facebook and Instagram. Search a competitor's page to see the offers and... facebook.com Tool Meta Ad Library Meta
  4. Google's public record of ads by advertiser across Search, YouTube and Display, searchable by company name. adstransparency.google.com Tool Google Ads Transparency Center Google
  5. The archive of past versions of websites. Compare a competitor's homepage and pricing page over time to see how their... web.archive.org Tool Internet Archive Wayback Machine Internet Archive
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