Article · 9 min read
How to kill product features without losing customers
Andrei Tiburca · airfocus Free Intermediate
A practical playbook for the part founders fear most: removing a feature while keeping the few users who relied on it on your side. It covers how to identify affected users, time the change, and message it so the removal reads as care rather than abandonment. Directly supports the tell the few users why part of our answer.
- Identify exactly who still uses the feature before removing it
- Give notice and, where you can, a migration path
- How you communicate the cut decides whether trust survives it
