Essay · Medium read

How to measure if users love your product using cohorts and revisit rates

Andrew Chen · andrewchen.com Free Intermediate

Chen lays out the clearest early signal that people actually value your product: do cohorts keep coming back over time. He shows how to build a simple retention table by signup cohort rather than trusting raw totals. This is the one analytics view worth setting up even when everything else is noise.

  • Retention by cohort is the truest sign users love it
  • Pick the key action that represents real product value
  • Watch whether the curve flattens instead of falling to zero
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The question it answers

  1. How do I set up analytics and feedback in my MVP so I actually learn something, without over-engineering tracking?

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