Tool · Free tool

Product/Market Fit Survey

Sean Ellis · Sean Ellis and GoPractice Free Intermediate

The free tool for running the how-would-you-feel-without-this survey that underpins the Superhuman method, giving you a concrete number to track once you have early users. It turns a fuzzy sense of whether people care into a repeatable measurement you can watch over time. Use it when you have enough users to survey.

  • The forty percent very disappointed benchmark is a practical fit signal
  • A simple survey question turns a vague feeling into a trackable number
  • Segment the answers to learn who your product is really for
Open on pmfsurvey.com ↗

It answers 19 questions

  1. What does 'validating an idea' actually mean?
  2. How do I know if my idea is a real problem or just a 'nice to have'?
  3. How do I run customer discovery as an Indian founder building for Indian users?
  4. How do I know when something we shipped is actually working versus just launched?
  5. My first 5 customers were friends who signed up to be nice. How do I know if any of them actually want the product?
  6. How do I know if I've found product-market fit?
  7. When should I pivot vs. persevere?
  8. I've done 20 interviews and every person described a slightly different problem. How do I know if there's a real pattern or just noise?
  9. How do I set up analytics and feedback in my MVP so I actually learn something, without over-engineering tracking?
  10. How do I stop myself from adding features nobody asked for just because I enjoy building?
  11. I've exited one company. Does my past success give me founder-market fit in a totally new industry?
  12. What are the warning signs a developer is building the wrong thing?

And 7 more across the hub.

Read with it

  1. Turns the vague feeling of product-market fit into a number you can move. Ask users how they would feel if they could no longer... First Round Review Article · ~20 min read How Superhuman Built an Engine to Find Product/Market Fit Rahul Vohra
  2. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  3. Video · ~25 min How to Talk to Users Eric Migicovsky
  4. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  5. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  6. The essay that put 'product-market fit' into the startup vocabulary. Read it for the gut-level description of what PMF feels... pmarchive.com Essay · ~15 min read The Only Thing That Matters Marc Andreessen
eChai Partner Brands The partnership →