Article · 6 min read

How to Pitch to a VC

Prime Venture Partners Free Beginner India

A short India-focused primer on what a first pitch should cover, including where market size fits and how it shapes how much you raise. It is practical for founders pitching Indian VCs for the first time. Read it to place your market slide inside a pitch that Indian investors expect.

  • Market size influences both your deck and how much you should raise
  • Keep the deck tight and let the market case be concrete
  • Connect the size of the opportunity to your growth plan

The question it answers

  1. Investors keep asking for a top-down TAM slide, but I built my number bottoms-up. Which do I show?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. 200+ candid conversations with Indian founders and investors on how they actually found their idea, spotted a trend, and... Apple Podcasts Podcast · podcast series (45-90 min episodes) The Neon Show (formerly 100x Entrepreneur) Siddhartha Ahluwalia
  3. The de facto global standard for pitch deck structure, straight from Sequoia. The same outline Airbnb's founders used; if you... Sequoia Capital Template · 10 min read Writing a Business Plan (The Sequoia Pitch Deck Template) Sequoia Capital
  4. Most market sizing advice online is generic TAM SAM SOM filler. This one is written by an investor, backed by a survey of 30... Pear VC Essay · ~15 min read Market Sizing Guide Ian Taylor
  5. This is written by Visible, a platform that sits on the investor side of the table, so it explains bottom-up sizing the way a... Visible.vc Article · ~10 min read Bottom-Up Market Sizing: What It Is and How to Do It Angelina Graumann
  6. This is the classic mental model for exactly your question: how customer count trades off against deal size. Janz maps five... The Angel VC Essay · ~12 min read Five ways to build a $100 million business Christoph Janz
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