Video · ~35 min

How to Pitch Your Startup

Kevin Hale · Y Combinator Free Beginner

Kevin Hale (YC partner, Wufoo co-founder) walks through how to package your idea so an investor believes it can grow fast, and a big part of that is telling the founder story so 'why you' lands instead of sounding like a boast. It is practical and script-level: how to open, what to lead with, and how to make your unfair edge legible in the first minute. Watch it once before you write a single pitch line.

  • A pitch is really a hypothesis about why this company can grow quickly, so your 'why you' has to feed directly into that growth story, not sit as a separate bio slide.
  • Investors weigh how well you can sell and tell the story, so evidence you understand your customer beats abstract claims about your background.
  • Lead with clarity: make the problem, your insight, and why you are the one to solve it understandable in a sentence or two.

It answers 4 questions

  1. Investors keep asking for a top-down TAM slide, but I built my number bottoms-up. Which do I show?
  2. I keep hearing 'why you' matters to investors. What are they actually looking for when they ask it?
  3. What are the most common mistakes founders make when sizing their market, and how do I avoid faking a big TAM?
  4. Investors passed and said 'we love the space but aren't sure you're the right team for it'. How do I fix that?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. 200+ candid conversations with Indian founders and investors on how they actually found their idea, spotted a trend, and... Apple Podcasts Podcast · podcast series (45-90 min episodes) The Neon Show (formerly 100x Entrepreneur) Siddhartha Ahluwalia
  3. This is Indian investors and operators talking, at length, about which global trends actually translate to India and which... Prime Venture Partners Podcast Prime Venture Partners Podcast Prime Venture Partners
  4. Your first filter is whether this is a problem you understand, and this short essay is the clearest statement of why that... cdixon.org Essay · ~5 min read Founder/Market Fit Chris Dixon
  5. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  6. The essay that put 'product-market fit' into the startup vocabulary. Read it for the gut-level description of what PMF feels... pmarchive.com Essay · ~15 min read The Only Thing That Matters Marc Andreessen
eChai Partner Brands The partnership →