Podcast · ~60 min

How To Talk To Your Customers (The Mom Test)

Rob Fitzpatrick (with Ryan Hawk) · The Learning Leader Show Free Intermediate

A long-form interview with the author of The Mom Test for when you want to hear the ideas in conversation. He goes deeper on how to ask questions that surface the truth and why commitment is the real test of interest. A good companion to reading the book, or a substitute if you would rather listen.

  • Ask about specifics from the past, not feelings about the future.
  • Real interest shows up as a commitment of time, money, or reputation.
  • Your job in the conversation is to be useful and learn, not to sell.
Open on learningleader.com ↗

The question it answers

  1. How do I test whether people will actually pay, not just say they like it?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  3. The most concrete guide to actually measuring what customers will pay, including survey methods and tier design. It turns... lennysnewsletter.com Article · long-form guide The Ultimate Guide to Willingness to Pay Lenny Rachitsky & Patrick Campbell
  4. A leading early-stage Indian VC firm answering the questions founders wish they could ask a VC face-to-face, including how they... Prime Venture Partners Podcast Podcast · 30-50 min per episode Prime Venture Partners Podcast: Fundraising Masterclass for Founders Prime Venture Partners
  5. CB Insights read hundreds of real startup postmortems and found that poor product-market fit (around 43 percent) is the single... CB Insights Article · ~15 min read The Top 12 Reasons Startups Fail CB Insights
  6. Video · ~25 min How to Talk to Users Eric Migicovsky
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