Article · ~15 min read

How Udemy Found Their First 1,000 Instructors

Sam Parr · The Hustle Free Intermediate

Udemy's cofounder explains, with real numbers, how they hand recruited supply when cold calls failed, even creating a course themselves to seed the platform. It is a specific, honest story of manufacturing one side by brute force before demand existed. Useful when you are stuck on how to get your first suppliers to say yes.

• The core marketplace challenge is marketing supply, not building product
• Seed supply creatively, even by making the first inventory yourself
• Manual recruiting is normal until the flywheel catches