Essay · 12 minute read
I Just Deleted Your Outreach Email Without Reading. And NO, I Don't Feel Sorry
Tim Soulo · Ahrefs Blog Free Intermediate
Written from the recipient's side of the inbox by someone who gets hundreds of cold emails a week. It makes the case that finding the right address is only half the job: a generic, templated pitch sent to a correct email still gets deleted, so what you say once you've reached someone matters as much as how you found them.
- A correct email address doesn't save a generic, templated pitch.
- Show you've actually looked at the person's work before asking them for anything.
- The goal of outreach is a real reply, not just a successful delivery.