Essay · 12 minute read

I Just Deleted Your Outreach Email Without Reading. And NO, I Don't Feel Sorry

Tim Soulo · Ahrefs Blog Free Intermediate

Written from the recipient's side of the inbox by someone who gets hundreds of cold emails a week. It makes the case that finding the right address is only half the job: a generic, templated pitch sent to a correct email still gets deleted, so what you say once you've reached someone matters as much as how you found them.

  • A correct email address doesn't save a generic, templated pitch.
  • Show you've actually looked at the person's work before asking them for anything.
  • The goal of outreach is a real reply, not just a successful delivery.

The question it answers

  1. How do I find someone's email address when it isn't public?

Read with it

  1. The authoritative handbook on founder-led sales, written for technical/first-time sellers building B2B SaaS. Readable free... foundingsales.com Book · book (~400 pages) Founding Sales: The Early Stage Go-to-Market Handbook Peter Kazanjy
  2. Video · 6 min watch How To Cold Email Investors Michael Seibel
  3. When you have a name and a company but no address, Hunter is the default first stop: type the person and the domain, and it... hunter.io Tool Hunter Email Finder Hunter
  4. An Indian founder story where the early demand test was manual, cold emails and direct outreach to find the first customers... Prime Venture Partners Podcast Podcast · ~50 min How Khadim Batti Built Whatfix Into a Global SaaS Leader Prime Venture Partners
  5. When your first ten will come from cold outreach, this guide gives you the full mechanics: building a target list, qualifying,... Close Article · Multi-chapter guide The Ultimate Startup Guide to Outbound Sales Steli Efti
  6. When you need to reach the active or influential people in your niche cold, this helps you build a targeted list and find their... Apollo.io Tool Apollo.io Apollo.io
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