Thread · ~8 min read

I've been building for months and made $0. The honest psychological reason.

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A raw, honest founder account of using building as a way to avoid the scarier work of selling and talking to strangers. It puts words to the exact addiction in your question: configuring a deploy pipeline feels safe, cold emailing ten customers does not. Reading someone name it in themselves makes it easier to catch yourself doing the same.

• Building can be a sophisticated form of procrastination
• We choose code because it is psychologically safe, not because it matters most
• The nervous system resists customer exposure, so name it and push through