Article · 10 min read

India's Internet Consumers (700 Mn+ Digital Consumer Funnel)

Mukesh Kumar, Redseer · Redseer Strategy Consultants Free Intermediate India

Redseer gives you an independent view of the internet-to-transacting funnel to cross-check Blume's household numbers. It quantifies how many people actually shop online today versus the much larger connected base. Use these figures as a bottom-up sanity layer when a national number feels too round.

  • Online transacting users are a fraction of India's 780 million internet users
  • Most internet users come from Tier 2 and smaller cities, but transacting demand is narrower
  • Cross-check any TAM against real transacting-user counts
Open on redseer.com ↗

The question it answers

  1. How do I size a market for India specifically when data is messy?

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