Article

Indie Dev Launch Strategy: Getting Traction on Product Hunt, Hacker News, and Reddit

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A practical, no-nonsense comparison of what actually differs across these three specific channels: what each one rewards, what gets you flagged, and how founders sequence launches across them instead of picking just one. Directly on-topic for this exact question.

  • Each of the three platforms rewards a different kind of post, so don't reuse the same copy across all of them
  • Reddit and Hacker News are closer to a lottery, most posts do little and a few outperform everything
  • Spacing launches out across platforms lets each one get its own attention instead of competing with itself
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The question it answers

  1. What's the best channel to launch on, Product Hunt, Reddit, Hacker News, or LinkedIn?

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  4. The official, primary-source guide straight from Product Hunt, it dispels myths and sets realistic expectations, unlike the sea... Product Hunt Article · guide / multi-page Product Hunt Launch Guide Product Hunt
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  6. A blunt, practical guide from Demand Curve's founder on which paid and organic channels fit which business, and why most... julian.com Article · Long-form guide Startup Handbook: Customer Acquisition Channels Julian Shapiro
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