Article · Long report
Indus Valley Annual Report 2024
Sajith Pai, Anurag Pagaria, Kunal Bajaj · Blume Ventures Free Advanced India
The most cited annual snapshot of the Indian startup and consumer economy, with hard numbers on income distribution, the thin paying class, and where monetization actually happens. It grounds the price sensitivity story in data instead of anecdote. Use it to sanity check market size and to find which sectors have room for a dramatically better product.
- The genuinely paying consumer base in India is smaller than headline population figures suggest
- Monetization concentrates in specific segments and sectors
- Data helps you target a delta where customers can actually pay for it
