Article · reference site

Laws of UX

Jon Yablonski · lawsofux.com Free Beginner

A crisp, visual reference of the psychology principles behind good UX, perfect for a founder who wants the 'why' without a design degree. Bookmark it and consult it while you build.

  • Hick's Law, more choices increase decision time; reduce options.
  • Fitts's Law, make important targets large and close.
  • Jakob's Law, users expect your product to work like the ones they already use.
Open on lawsofux.com ↗

It answers 3 questions

  1. What are the core UX principles every founder should know?
  2. What are the psychology 'laws' behind good UX?
  3. I keep hearing "don't make me think" but what does that actually mean when I'm designing a screen?

Read with it

  1. The most accessible, practical intro to usability ever written, you can read it in a weekend and immediately fix your product.... sensible.com Book · ~200 pages Don't Make Me Think, Revisited Steve Krug
  2. The foundational text on human-centered design that every product person should read once. It rewires how you see every... jnd.org / Basic Books Book · ~350 pages The Design of Everyday Things Don Norman
  3. Design tactics written specifically for developers and non-designers who need to ship good-looking UI without a design... refactoringui.com Book · ~250 pages Refactoring UI Adam Wathan & Steve Schoger
  4. The single most-cited usability framework in the field, from the definitive UX research authority. A checklist you can hold... Nielsen Norman Group Article · ~15 min read 10 Usability Heuristics for User Interface Design Jakob Nielsen
  5. This is the one principle that answers your worry head on: users spend most of their time on other apps, so they expect yours... Laws of UX Essay · 5 min read Jakob's Law Jon Yablonski (principle by Jakob Nielsen)
  6. A two minute explanation of one of the most practical rules for founders: users spend nearly all their time on other apps, so... Nielsen Norman Group Video · 2 min Jakob's Law of Internet User Experience (video) Jakob Nielsen
eChai Partner Brands The partnership →