Tool

lemlist

lemlist.com Freemium Intermediate

A tool built specifically around sequencing cold email and LinkedIn touches together, which matches the exact combine-them advice in this answer. It's worth trying once you've already validated your message by hand and want to run a real sequence at volume, not as a shortcut past that testing.

  • Sequences can mix LinkedIn visits, connection requests, and email follow-ups in one flow.
  • Personalization variables and images help messages read as hand-written even at volume.
  • Best used after you know your message works, not as a substitute for writing a good one.

The question it answers

  1. Cold email or cold LinkedIn/DM, what works better for reaching first customers?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  3. A tactical follow-on covering the channels and motions top B2B startups scale after the first ten. Grounds distribution... Lenny's Newsletter Article · ~15 min read How to win your first 10 B2B customers Lenny Rachitsky
  4. Pete Koomen took Optimizely from zero to $100M+ ARR, and here he breaks the enterprise funnel down for exactly the person who... Y Combinator Startup School Video · ~35 min Enterprise Sales for Founders Pete Koomen
  5. Video · ~10 min How to get your first ten customers Michael Seibel
  6. This is a curated run of founder interviews on The SaaS Podcast about landing the very first paying customers, and the... SaaS Club Podcast · Ongoing series, ~45 to 60 min episodes Getting Your First SaaS Customers (Founder Interviews) Omer Khan, The SaaS Podcast
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