Course · self-paced course

Marketing for Developers

Justin Jackson · justinjackson.ca Paid Intermediate

Justin Jackson built this course specifically for technical founders who are good at shipping but go quiet on marketing right after launch, which is precisely the failure mode in the question. It walks through pre-launch buzz, the launch itself, and post-launch growth as one connected sequence rather than three separate events. Work through it if you want a structured course to follow rather than piecing the sequence together from essays.

  • Built for technical founders who default to going quiet after shipping.
  • Treats pre-launch, launch, and post-launch as one connected campaign.
  • A structured course format if you want the whole sequence in one place.
Open on justinjackson.ca ↗

The question it answers

  1. How do I turn a launch into an ongoing drip instead of one spike that flatlines two days later?

Read with it

  1. 200+ candid conversations with Indian founders and investors on how they actually found their idea, spotted a trend, and... Apple Podcasts Podcast · podcast series (45-90 min episodes) The Neon Show (formerly 100x Entrepreneur) Siddhartha Ahluwalia
  2. The definitive talk that reframes launching from a one-shot event into a repeatable tactic, exactly this category's thesis. YC... YC Startup Library Video · ~25 min How to Launch (Again and Again) Kat Manalac (Y Combinator)
  3. A tactical follow-on covering the channels and motions top B2B startups scale after the first ten. Grounds distribution... Lenny's Newsletter Article · ~15 min read How to win your first 10 B2B customers Lenny Rachitsky
  4. A blunt, practical guide from Demand Curve's founder on which paid and organic channels fit which business, and why most... julian.com Article · Long-form guide Startup Handbook: Customer Acquisition Channels Julian Shapiro
  5. From the founder of CMX and author of The Business of Belonging, a practical framework for deciding whether to build community... Lenny's Newsletter Article · ~25 min read A Founder's Guide to Community David Spinks
  6. A brutally honest primary account of taking the VC 'go big or go home' leap and the freedom of choosing a leaner path instead,... sahillavingia.com Essay · ~4,500 words Reflecting on My Failure to Build a Billion-Dollar Company Sahil Lavingia
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