Article · ~8 min read

My Positioning Book 'Obviously Awesome' Launches Today

April Dunford · aprildunford.com Free Intermediate

A free, author-written summary of the positioning framework for founders who want the core idea before buying the book, perfect for the 'how do I position against a giant?' question.

  • Any product can be positioned in several markets, pick deliberately
  • Great positioning rarely happens by default
  • Understanding true alternatives reveals your differentiators
  • Position where your strengths are obvious to your best customers
Open on aprildunford.com ↗

The question it answers

  1. How do I position against a bigger, better-funded competitor?

Read with it

  1. The best book on positioning against competitors by understanding the alternatives customers actually consider. Directly turns... aprildunford.com Book · ~200 pages Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford
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