Book · about 370 pages

Never Eat Alone

Keith Ferrazzi Paid Beginner

Ferrazzi's core argument is that the people worth reaching are found through relationships, not databases, so a connector who already has the email beats any lookup tool. It's the book length version of the last line in our answer: a real intro or a generous reply outperforms a guessed inbox, and this is the classic text on building the network that gets you the intro in the first place.

• Building a wide, generous network before you need it means someone already has the email you're chasing.
• A warm introduction converts far better than a cold, guessed address ever will.
• Treat every contact as a relationship to maintain, not a lead to extract one email from.