Article · 7 min read

On Killing It by Killing Features

Daria Marmer · HubSpot Product Blog Free Intermediate

A product team's honest account of the ongoing cost every shipped feature adds to engineering, design, support, and the next decision you make. It reframes a dead feature as a tax on all future work, which is the exact point of our short answer. Good for convincing yourself, or a co-founder, that removal is progress.

  • Every feature carries permanent maintenance and support cost
  • A rarely used feature can eat a large share of your team's time
  • Removing the right things speeds up everything you do next
Open on product.hubspot.com ↗

The question it answers

  1. When is it right to stop iterating on a feature and just kill it?

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