Article

Pre-launch waitlists measure curiosity, not intent

saasvalidation.tech Free Beginner

A short, plain piece that names the exact trap in this question: a curiosity click reads as demand when it is not. It gives concrete ways to add cost to joining so the signal means something. Good quick read to hand a co-founder who is celebrating raw signups.

  • A free email captures curiosity, not willingness to pay.
  • Add friction (deposit, application, referral) to filter for intent.
  • Measure what people do after joining, not the join itself.
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The question it answers

  1. Is a waitlist with a lot of signups actual proof of demand?

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