Tool
Pretotype It: Make Sure You Are Building the Right It
Alberto Savoia · Pretotyping.org Free Intermediate
When you cannot easily reach users, cheap tests can substitute for some of the hard questions, and pretotyping gives you the techniques to fake a product and measure real demand for pennies. Savoia, a former Google director, shows how to test whether people will actually use a thing before you build any of it. The free book and technique summaries are all on the site.
- Test demand with a fake or mocked version first
- Measure real behaviour, not what people say they will do
- Kill or confirm an idea in days instead of months
