Article · 6 min read

Prioritising Features: Who'll Use It and How Often (the Feature Audit)

Des Traynor · Intercom Free Intermediate

This gives you the simple two-axis map (how many people use a feature, and how often) that turns a gut feeling into a picture of what is actually dead weight. Plotting your features this way makes the removal candidates obvious and the argument easy to share. A concrete tool to set the clear bar our short answer asks for.

  • Chart features by breadth of use against frequency of use
  • Low-and-rare features are your first removal candidates
  • The map turns a subjective call into a shared, visible one

The question it answers

  1. When is it right to stop iterating on a feature and just kill it?

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