Article · ~15 min read

Prioritizing

Lenny Rachitsky · Lenny's Newsletter Freemium Intermediate

The canonical PM-community reference on choosing what to build next, from the most-read product newsletter. A pragmatic overview of scoring frameworks and how to actually use them.

  • Prioritize around outcomes, not output.
  • Use scoring frameworks (RICE/DRICE) to compare ideas objectively.
  • Deeper investigation kills 'promising' bets and elevates quiet high-ROI winners.
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The question it answers

  1. Every user interview gives me a different feature request. How do I turn messy feedback into a real prioritisation decision?

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