Book · ~240 pages

Continuous Discovery Habits

Teresa Torres · Product Talk Paid Intermediate

The standard modern playbook for keeping discovery continuous so roadmap decisions stay grounded in real customer input, not one-off research. Exactly what founders need to stay close to users while shipping.

  • Start from a clear desired outcome.
  • Interview customers weekly to surface opportunities.
  • Use an opportunity solution tree to visualize and align your decisions.
Open on producttalk.org ↗

It answers 17 questions

  1. How do I decide what to build next?
  2. How many customer interviews do I need before I trust the signal?
  3. Where do I find people to interview when I have zero audience?
  4. How do I keep talking to users while I'm heads-down building?
  5. How do I run customer discovery as an Indian founder building for Indian users?
  6. How do I find a problem worth solving in an industry I have never worked in?
  7. Should I do customer interviews live over a call, or is survey data good enough at the start?
  8. I've done 20 interviews and every person described a slightly different problem. How do I know if there's a real pattern or just noise?
  9. Every user interview gives me a different feature request. How do I turn messy feedback into a real prioritisation decision?
  10. How do I validate an idea in an industry I have no background in?
  11. What are the questions that quietly ruin an interview by leading the person to the answer I want?
  12. I've exited one company. Does my past success give me founder-market fit in a totally new industry?

And 5 more across the hub.

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  3. A deep conversation on why direct questions fail and how story-based interviews surface real behaviour. Torres names the common... Lenny's Newsletter Podcast · ~75 min Teresa Torres on how to interview customers Lenny Rachitsky and Teresa Torres
  4. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  5. A short, practical field guide to customer discovery: who to talk to, how to find them, and how many. Pairs perfectly with The... talkingtohumans.com Book · ~80 pages (free PDF available) Talking to Humans Giff Constable
  6. Video · ~25 min How to Talk to Users Eric Migicovsky
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