Tool · Web platform

Product Hunt

Product Hunt Free Beginner

If launching is a repeated habit rather than one event, you need a low-stakes place to keep launching, and Product Hunt is the default one. Posting a new version or feature gives you a fresh audience and real reactions without a big PR push. Use it as a recurring launch surface, not a once-in-a-lifetime moment.

  • A ready-made audience for launching early and often
  • Each launch brings fresh feedback and first users
  • Low cost to relaunch as you ship new versions

It answers 4 questions

  1. How often should an early-stage startup ship?
  2. I keep spotting good trends too late, after they're already crowded. How do I get earlier signal?
  3. My co-founder wants a big coordinated launch, I want to just ship quietly and iterate. Who's right?
  4. How do I catch a rising trend early when I'm building outside the big startup hubs and not in the room where these conversations happen?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  3. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  4. The definitive short read on why disruptive ideas get dismissed as toys, and why that dismissal is your opening. It reframes... cdixon.org Article · ~5 min read The Next Big Thing Will Start Out Looking Like a Toy Chris Dixon
  5. The origin text for the modern MVP and validated-learning vocabulary every founder now uses. Read it for the mental model that... theleanstartup.com Book · ~330 pages The Lean Startup Eric Ries
  6. Basecamp's battle-tested, opinionated system for shipping meaningful work in fixed cycles without endless backlogs, a primary... Basecamp / 37signals Book · free online book Shape Up: Stop Running in Circles and Ship Work that Matters Ryan Singer
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