Article · 8 min read

Progressive Disclosure

Jakob Nielsen · Nielsen Norman Group Free Intermediate

The practical answer to a crowded screen: show the few things most people need first, and tuck the advanced options behind a click. This one technique reduces the thinking a user has to do and lowers error rates without cutting features. Useful the moment your product grows past a simple form.

  • Show common options first, hide rare ones until asked
  • This helps beginners focus and saves experts scanning time
  • It resolves the tension between power and simplicity

It answers 3 questions

  1. What are the core UX principles every founder should know?
  2. My onboarding has too many steps and people drop off before they see value. How do I cut it down?
  3. I keep hearing "don't make me think" but what does that actually mean when I'm designing a screen?

Read with it

  1. The most accessible, practical intro to usability ever written, you can read it in a weekend and immediately fix your product.... sensible.com Book · ~200 pages Don't Make Me Think, Revisited Steve Krug
  2. Design tactics written specifically for developers and non-designers who need to ship good-looking UI without a design... refactoringui.com Book · ~250 pages Refactoring UI Adam Wathan & Steve Schoger
  3. The single most-cited usability framework in the field, from the definitive UX research authority. A checklist you can hold... Nielsen Norman Group Article · ~15 min read 10 Usability Heuristics for User Interface Design Jakob Nielsen
  4. The foundational text on human-centered design that every product person should read once. It rewires how you see every... jnd.org / Basic Books Book · ~350 pages The Design of Everyday Things Don Norman
  5. A crisp, visual reference of the psychology principles behind good UX, perfect for a founder who wants the 'why' without a... lawsofux.com Article · reference site Laws of UX Jon Yablonski
  6. Interactive comic style teardowns of real products like Airbnb, Duolingo, and Spotify that show UX and psychology principles in... Growth.Design Tool · browsable, ~5 min each Growth.Design Case Studies Growth.Design
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