Article · ~14 min read

Reinventing Existing vs. Creating New Markets

Pete Flint · NFX Free Advanced

This directly addresses the fork in your question: are you entering a known market or betting a new one will grow. It lays out the very different playbooks and risks for each, so you can be honest about which game you are in. Read it once you have a candidate idea.

  • Existing markets have proven demand but entrenched competition.
  • New markets have room but unproven demand.
  • Know which risk you are actually taking on.
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The question it answers

  1. How do I know if a trend is big enough to build a company on, or just a small niche?

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