Article · 10 min read

Riskiest Assumption Test

ModelThinkers Free Intermediate

Your short answer tells founders to design the cheapest test that would move one of them, and this is the clearest write-up of exactly that method. It shows how to isolate the single riskiest assumption behind a disagreement and disprove it with the smallest possible experiment, well before building anything. The Airbnb example makes it concrete and repeatable.

  • Isolate the one assumption whose failure would sink the case
  • Test it the cheapest, fastest way that could disprove it
  • State up front what result would change your mind

The question it answers

  1. Two of us disagree on how big the opportunity is. How do we resolve a market-size argument between cofounders?

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