Video · ~35 min
Sales Safari Demo, La Conf Paris 2013
Amy Hoy · YouTube Free Intermediate
Hoy's method, watch where your prospective customers already gather and complain before you ever talk to them, is a useful complement to your short answer's advice to observe how decisions get made. For Indian SMBs that rarely show up in online forums, the same instinct applies offline: watch the shop counter, the supplier visit, the family conversation about money.
- Look for where your prospects already vent about the problem, online or offline
- Problems worth solving are usually already being talked about somewhere
- Observation before you build beats asking people to imagine a future product
