Tool

SparkToro

SparkToro Freemium Beginner

Before you can interview a competitor's customers, you need to know where they actually spend time online. This tool searches audience data to surface the forums, subreddits, podcasts, and social accounts a given audience follows, which turns 'find competitor's customers' from a guess into a targeted list of places to look.

  • Search by audience description or competitor name to find where they hang out online
  • Use it to shortlist forums and communities before doing a manual sales safari
  • Five free searches a month is enough to scope your first outreach channels
Open on sparktoro.com ↗

The question it answers

  1. How do I recruit and interview my competitor's customers without it getting weird or them shutting down?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. A YC partner turns 'talk to users' into a repeatable 5-question interview script you can use this afternoon. It's The Mom Test... YC Startup Library Video · ~25 min How to Talk to Users Eric Migicovsky (YC / founder of Pebble)
  3. The fastest way to mine real customer complaints and comparisons about your competitors, the negative reviews are a free... G2 Tool · ongoing G2, software reviews and competitive comparison G2
  4. The most-quoted primary source on why founders should launch fast and iterate, short, canonical, and from the co-founder of YC.... paulgraham.com Article · ~8 min read Startups in 13 Sentences Paul Graham
  5. The standard modern playbook for keeping discovery continuous so roadmap decisions stay grounded in real customer input, not... Product Talk Book · ~240 pages Continuous Discovery Habits Teresa Torres
  6. Video · ~20 min How To Talk To Users | Startup School Gustaf Alstromer
eChai Partner Brands The partnership →