Tool

Streak CRM for Gmail

Streak · streak.com Freemium Beginner

The one thing you cannot outsource is staying on top of your first conversations, and this is a free CRM that lives inside Gmail so tracking them takes almost no effort. For a solo technical founder, every early prospect and follow-up gets a home without adopting heavy sales software. It keeps the human part organized so nothing slips.

  • Track every early customer conversation right inside your inbox
  • Follow-ups are where most first deals are won or lost
  • A lightweight tool beats a spreadsheet once conversations pile up
Open on streak.com ↗

It answers 3 questions

  1. I'm a solo technical founder and hate selling. How do I get my first customers without becoming a salesperson?
  2. How do I keep a clean sales pipeline and track deals when I am the only salesperson?
  3. Should I use my personal email and name or a company address for cold outreach?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  3. The authoritative handbook on founder-led sales, written for technical/first-time sellers building B2B SaaS. Readable free... foundingsales.com Book · book (~400 pages) Founding Sales: The Early Stage Go-to-Market Handbook Peter Kazanjy
  4. Jen Abel has coached over 300 early-stage founders through their first sales, so this is grounded in what actually happens when... Lenny's Podcast Podcast · About 1 hour 16 minutes The ultimate guide to founder-led sales | Jen Abel (JJELLYFISH) Lenny Rachitsky with Jen Abel
  5. When your first ten will come from cold outreach, this guide gives you the full mechanics: building a target list, qualifying,... Close Article · Multi-chapter guide The Ultimate Startup Guide to Outbound Sales Steli Efti
  6. The best book on positioning against competitors by understanding the alternatives customers actually consider. Directly turns... aprildunford.com Book · ~200 pages Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford
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