Essay · ~6 min read

The $300 Million Button

Luke Wroblewski · LukeW / User Interface Engineering Free Beginner

The most memorable proof that watching users pays. A single confusing choice on a checkout form was quietly costing a retailer a fortune, and it only surfaced when the team observed real people stumble on it. Read it when you need to convince yourself, or a co-founder, that an afternoon of watching users is worth it.

  • One confusing button silently blocked huge numbers of users
  • The fix was obvious only after watching people fail
  • Small usability problems can carry very large costs
Open on lukew.com ↗

It answers 2 questions

  1. How do I know if my product is confusing to users?
  2. Why does good design actually matter for an early-stage startup?

Read with it

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  3. This is the piece that gives you permission to stop waiting for a big study. Nielsen shows that just five people uncover... Nielsen Norman Group Article · About a 10 minute read Why You Only Need to Test with 5 Users Jakob Nielsen
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