Article · 12 min read

The ICE Framework: the original prioritization framework

Stuart Brameld · Growth Method Free Beginner

ICE (Impact, Confidence, Ease) is RICE's lighter cousin, and it is often the right tool when you are moving fast and just need to rank a pile of ideas this week. This piece explains the formula, where it shines, and its failure mode of always chasing quick wins. Handy as a faster alternative when full RICE feels like overkill.

  • Score each idea as Impact times Confidence times Ease
  • Great for high velocity experiments where speed of decision matters
  • Watch the trap of only ever picking easy low value wins
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The question it answers

  1. How do I decide what to build next?

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