Template · 1-page template

The Interview Snapshot template

Teresa Torres · Product Talk Free Intermediate

A free one-page template for capturing what you actually learned from a single interview, so the insight does not evaporate. It forces you to record real quotes, facts, and needs rather than your own interpretation, which keeps you honest about signal versus wishful thinking. Downloadable in Google Slides, PowerPoint, and Keynote.

  • Write down the exact quote, not your paraphrase.
  • Capture needs and pain, not proposed features.
  • A shared snapshot keeps the team grounded in evidence.
Open on producttalk.org ↗

It answers 2 questions

  1. How do I talk to customers without getting false positives?
  2. How do I run a customer interview without leading them to the answer I want?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. 200+ candid conversations with Indian founders and investors on how they actually found their idea, spotted a trend, and... Apple Podcasts Podcast · podcast series (45-90 min episodes) The Neon Show (formerly 100x Entrepreneur) Siddhartha Ahluwalia
  3. Video · ~25 min How to Talk to Users Eric Migicovsky
  4. The cleanest distillation of the one framework that turns a customer chat into a relationship instead of a survey. The three... Sachin Rekhi's Blog Article · 10 min read A Primer on Talking to Customers From Rob Fitzpatrick's The Mom Test Sachin Rekhi
  5. A deep conversation on why direct questions fail and how story-based interviews surface real behaviour. Torres names the common... Lenny's Newsletter Podcast · ~75 min Teresa Torres on how to interview customers Lenny Rachitsky and Teresa Torres
  6. A hands-on companion to The Mom Test with more structure on who to talk to and how to run the process. Alvarez is strong on... Cindy Alvarez Book · ~240 pages Lean Customer Development Cindy Alvarez
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