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The Minimum Viable Product: A Primer

Eric Ries · Eric Ries (Medium) Freemium Beginner

If you do not want to read the whole book, this is Ries in his own words defining the MVP in a few pages. His guiding rule is to strip out anything that does not add to the learning you are after, which is exactly the logic behind delivering the outcome by hand first. It is a fast way to get the concept straight from the source.

• Remove any feature or effort that does not add learning.
• An MVP is about validated learning, not a finished-looking product.
• Early adopters expect a rough experience, so start with them.