Essay · ~1,800 words

The Next Feature Fallacy

Andrew Chen · andrewchen.com Free Intermediate

The most common way founders fool themselves about PMF is believing the next feature will fix weak retention. Chen shows with data why that rarely moves the curve and why you should fix activation and the core value instead. Read it to stop mistaking a busy roadmap for progress toward fit.

  • One more feature almost never lifts a flat retention curve
  • Fix the activation step where most new users drop off first
  • If the core loop is not sticky, features cannot rescue it

The question it answers

  1. How do I know if I've found product-market fit?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The essay that put 'product-market fit' into the startup vocabulary. Read it for the gut-level description of what PMF feels... pmarchive.com Essay · ~15 min read The Only Thing That Matters Marc Andreessen
  3. The nuanced counterweight: PMF isn't a single binary moment, it can be lost, and 'market' is doing more work than founders... a16z.com Article · ~20 min read 12 Things About Product-Market Fit Andreessen Horowitz (a16z)
  4. This is the essay that forces the honest question underneath your idea: are you building a growth company or a good small... Paul Graham Essay · ~20 min read Startup = Growth Paul Graham
  5. Seibel's whole point is that a market only counts once real customers are grabbing the product as fast as you can make it and... Michael Seibel (Y Combinator) Essay · ~4 min read The Real Product Market Fit Michael Seibel
  6. Video · Talk, roughly 30 minutes David Rusenko: How To Find Product Market Fit David Rusenko (Weebly co-founder)
eChai Partner Brands The partnership →