Article · ~15 min read

The Pivot to Product-Market Fit

First Round Review Free Intermediate

This piece makes a sharp point, if traction is weak you are probably not a ten percent tweak away but a two hundred percent change away, which is the honest gut check behind a real pivot. It also pairs gut and logic so the decision is not just a feeling. Read it when you keep making small adjustments that never move the needle.

• Weak traction usually needs a big change, not a small tweak
• Combine gut sense of a wall with evidence for why the path fails
• If you cannot connect today to a fundable business, consider pivoting