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Pivots · checked 11 November 2026
Pivot when users who tried it stop using it and will not pay even after you fixed what they asked for, not when a month is hard.
Run Sean Ellis's test: would at least 40% of users be very disappointed if the product disappeared? Change one part at a time, the customer, the problem or the solution, and set a deadline before you start so evidence decides rather than mood. Many startups fail because the founders became demoralised, not because the idea could not work.
Every question on it 7 answers
- How do I know if I should pivot or just keep pushing? Starting Up
- When should I pivot vs. persevere? Starting Up
- How do I actually run a pivot without losing the whole team's trust? Starting Up
- How do I tell my investors we need to pivot without them losing confidence in me? Starting Up
- When is a pivot really just quitting the current idea with extra steps? Starting Up
- How do I know if I've truly validated the pivot before I bet the company on it? Starting Up
- My co-founder wants to pivot and I don't. How do we break the deadlock? Starting Up
The readingMost used across these answers
- The Only Thing That Matters Read · 2 answers
- How Not to Die Read · 2 answers
- Do Pivots Matter? (What's a Pivot?) Read · 2 answers
- All about pivoting Watch · 2 answers
- David Rusenko: How To Find Product Market Fit Watch · 2 answers
- The Pivot to Product-Market Fit Read · 2 answers
- 3 founders on their experience pivoting their companies Read · 2 answers
- From Instagram to Slack: 9 Successful Startup Pivots Read · 2 answers
- The Lean Startup Read
- Default Alive or Default Dead? Read
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