Course · multi-part guide

The PMF Method

First Round Free Intermediate

A structured, free program that reverse-engineers how B2B startups actually find product-market fit, built from patterns across many companies. It moves you past 'we went viral' anecdotes into concrete steps for narrowing your buyer, running discovery, and reading whether you have real pull. A good spine to follow once you are past first conversations and into serious validation.

  • A step-by-step method aimed specifically at B2B product-market fit
  • Emphasizes narrowing to a precise buyer before scaling anything
  • Built from concrete patterns across many real startups
Open on firstround.com ↗

The question it answers

  1. How is validating a B2B idea different from validating a consumer app?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  3. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  4. 200+ candid conversations with Indian founders and investors on how they actually found their idea, spotted a trend, and... Apple Podcasts Podcast · podcast series (45-90 min episodes) The Neon Show (formerly 100x Entrepreneur) Siddhartha Ahluwalia
  5. Video · ~13 min How to Plan an MVP Michael Seibel (YC)
  6. Freshworks sold its first customer (a school in Australia) four days after launch and grew to a NASDAQ IPO without a US sales... Freshworks, The Works Article · ~12 min read 7 Lessons from Building an India-Based Global SaaS Business Girish Mathrubootham (Freshworks) via The Works
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