Book · 256 pages
The Right It
Alberto Savoia Paid Intermediate
Savoia, a former Google innovation lead, argues most ideas fail because they were never 'the right it', and he gives you cheap pretotypes (fake doors, mechanical turks, one-night stands) to get real demand data in days. Instead of asking people if they would use it, you watch whether they actually act. This is how you catch a nice-to-have before you spend a year on it.
- Collect your own data on whether people will actually act, not just say yes
- Pretotypes test demand in days for pennies before you build anything
- Most ideas fail because the market did not want it, so test that first
