Essay

The Stair Step Method of Bootstrapping

Rob Walling Free Intermediate

This is the counterweight to the venture scale market advice: proof that a small market can be a great business if you are bootstrapping. Walling shows how founders build real income from focused products in modest niches, one step at a time. Read it if your ambition is a profitable indie business rather than a billion dollar market, so you size for the life you actually want.

  • A market worth a few million can support a strong bootstrapped business
  • Start with one simple product and a single traffic channel
  • Required market size depends on your ambition, not a fixed rule
Open on robwalling.com ↗

The question it answers

  1. How big does my market need to be for this to be a real business?

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