Article · ~20 min read

The Top Reasons Startups Fail

CB Insights Free Beginner

Data from hundreds of startup post-mortems showing how often failure traces to no real market need or a trend that never materialized. It is a sober reality check on betting the company on a trend that stays a niche. Use it to stay honest about demand.

  • No market need is among the most common failure causes.
  • Trends that never materialize sink otherwise good teams.
  • Validate real demand before you scale spend.
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The question it answers

  1. How do I know if a trend is big enough to build a company on, or just a small niche?

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