Essay · 20 min read

The Vertical SaaS Secret Playsheet

Blume Ventures Free Advanced India

Blume pulled lessons from vertical SaaS companies that succeeded by narrowing to one workflow within one type of small business, rather than a broad SME category, a direct, India grounded example of the specific slice your short answer asks you to find. Read it once you have a hunch about which kind of SMB you are narrowing toward.

  • The most successful vertical SaaS companies picked one narrow workflow, not a broad industry
  • Depth within a specific business type beats breadth across a loosely defined SME segment
  • Category defining vertical products usually start by serving one underserved slice extremely well
Open on blume.vc ↗

The question it answers

  1. How do I find my ICP when I'm selling to Indian SMBs who don't fit clean B2B categories?

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