Book · ~256 pages

This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin Paid Beginner

Godin's core claim is that marketing is the generous act of telling a true story to people who want to hear it, not interrupting strangers who don't. Once you think of each announcement as being for the specific people who signed up to care, the embarrassment of 'announcing again' mostly disappears, because you're not shouting at a crowd, you're updating people who asked.

• Marketing works best as a service to a specific audience that already opted in to hear from you
• Repetition and consistency build trust with that audience, they don't wear it out
• Most people are too busy to notice you as often as you fear, so showing up again is rarely the issue