Book · ~200 pages

Traction: A Startup Guide to Getting Customers

Gabriel Weinberg, Justin Mares · Gabriel Weinberg and Justin Mares Paid Intermediate

The full book behind the Bullseye essay above, with nineteen traction channels laid out and worked examples of testing them against a defined customer. Worth the read once you've picked your narrow first customer and need to figure out where to actually find them.

  • There are nineteen distinct acquisition channels, most founders only seriously consider two or three of them.
  • Run structured, cheap tests before scaling any channel, comparing cost, volume, and fit against your specific customer.
  • Split your time roughly evenly between building product and finding traction from day one.
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The question it answers

  1. How specific should my target customer be when I'm just starting?

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