Article · 12 min read

Using Inflection Points to Overcome Startup Distribution Challenges

Andreessen Horowitz (a16z) Free Advanced

This gives you the vocabulary for the moment a trend makes a job newly urgent. An inflection point is when customers who tolerated their old solution suddenly become open to switching, and this piece shows how to spot and time that opening. It sharpens the difference between a trend that is merely interesting and one that just made a real customer ready to move.

• Inflection points are when tolerant customers become willing to switch
• Time your entry to the moment dissatisfaction crosses the line
• A trend matters most when it flips a customer from stuck to searching