Video · 2 min

What Are Personas and Why Should I Care?

Kim Flaherty · Nielsen Norman Group Free Beginner

A two minute primer you can watch before a team meeting to get everyone aligned on what a persona is for. Useful as the thing you send a cofounder who wants to skip straight to naming and stock photos.

  • Personas exist to focus decisions, not to be a deliverable in themselves.
  • They only work if the whole team actually uses them when deciding what to build.
  • A persona without a decision attached to it is just trivia.
Open on nngroup.com ↗

The question it answers

  1. How do I build customer personas that are actually useful and not fiction?

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