Essay · 25 min read
What makes a strategy great
Jason Cohen · A Smart Bear (Jason Cohen) Free Intermediate
Cohen, who built two large companies, argues for taking a small slice of a big, growing pie rather than owning a niche that cannot expand. He explains why a large validated market gives you room to grow, existing budgets, and the option to change your mind, and why a truly capped niche is dangerous. It is a grounded counterweight that helps you tell an expandable niche from a dead-end one.
- A small slice of a big growing market still grows on its own
- A large market offers existing budgets, channels, and room to expand
- Beware niches with no adjacent room to move into
